Hi, Nice To Meet You

In 15 years, I've worked in Dubai, Paris, Amsterdam, and London. I began in traditional advertising agencies as a creative and copywriter, before moving to the world of freelance working for tech companies, established social strategies for beauty apps, and now focused on brand partnerships. I’ve served as President of a non-profit, SheSays, started a mentoring scheme in London, and created an anonymous platform for freelancers called The Freelance Circle to let f/lancers anonymously review their workplaces…

I love what I do…

  • Creative Direction & Strategy

  • Youth & female led brand content & strategy

  • Brand Partnerships

  • Leading creative pitches, rallying teams and creating positive
    & inclusive work environment.

  • Team building & leadership

  • Influencer content & strategy

  • Social media strategy and engagement.

  • Building communities, IRL and online.

I’ve directed branded editorial content for fashion houses, created long-form Instagram content for global brands and awkwardly given Davina McCall “notes” during a TV shoot.

The platform doesn't matter. Great work that leans on insights and creativity, does. I joined Channel 4 to help establish the creative team for the TV partnerships arm. I was brought in to implement processes for responding to briefs and general ways of working. I integrate brands into some of the most loved shows, as well as getting them involved in important initiatives and cultural moments happening with the channel.

I’m most proud of leading our first Black-Owned Business initiative as well as pro-active projects like our Xmas Day ‘Cat-vert’ and Charity Frontline19, where NHS staff introduce some of the best blue-light shows.

Fancy a coffee or a chat? Hit me up below

CONTACT
caseybird23@gmail.com

Awards & Acknowledgement

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Awards & Acknowledgement 〰️

Work Awards
Cannes Lion 2024
(Health & Wellness)
Campaign Media Award
B2B Marketing Awards
MPA Award
Dubai Lynx Silver
YCN Awards
D&AD New Blood Recognition
The Shelf Student Award

Personal Awards
Campaign’s ‘Future Female Leader’
Creative Review ‘Top 50 Creative Leaders’
Hospital Club 100 List
BIMA100 List
The IPA Women of Tomorrow List

Judged for
D&AD New Blood
Campaign Big Awards