BMW wanted to share their passion for innovation and cutting-edge technology with the female audience at AllBright - a members club for women. So we decided to invite a group of innovate and future thinking women on a tour around London to explore the (limited) blue plaques dedicated to women of note, before a dinner and panel discussion back at the club.
Role: Creative concept / Creative Director
Celebrating female pioneers,
past and present
Travelling in a small convoy of luxurious BMW i3 vehicles, they visited five blue plaques and heard the incredible stories of 6 formidable women from our passionate tour guide, Rachel Kolsky, a historian and founder of Go London Tours.
All content was shared on socials, women were invited to share with their audiences and a social 2 minute film was also made of the experience, and shared on BMW & AllBright platforms.
