Here’s some digital projects I’ve worked on…
AllBright Online Community
In 2020, when Covid-19 hit, I was tasked to turn then IRL female community into an online one, through instagram and their editorial platform, The Edit. I wrote weekly newsletters, created a social strategy and repeatable social formats to keep their community engaged, grow the platforms and increase brand awareness.
I found the team a Head of Design, video editors and social intern to support the team during such a quickly changing pivotal time.
My role included:
Setting social strategy
Influencer marketing and engagement
Repeatable social formats
Digital article ideas to engage community
Designs by (then) Head of Design Katya Mueller
Kult Beauty App & Instagram
In 2022, I was contacted to help set up the social platforms and establish a brand new beauty and make up platform in India. Using unique tech to pair users with perfect make up and skin care to match their skin, our job was to establish the brand, explain its USP and create a successful influencer campaign.
I hired a small freelance team to bring this to life and my role included:
Social strategy presented to founder and investors to build awareness, community and conversion
Create a TOV guide for all to use
Look and feel for Kult instagram (colour palette, tones, TOV)
Create hype around the brand with the Indian beauty community
Source the perfect influencers & influencer briefs
London’s First All Female Mechanics
During 2021, when the world was still in lockdown, I found a one of a kind business, a female owned mechanics just down the road from me, after a few coffees and chats, I ended up supported them across social media, PR and marketing output for the following year.
I facilitated:
Press pieces including The Londonist, Diva Magazine & BBC News
The founders featuring in BMW advert
Podcast discussions creating brand awareness
A photoshoot with Serena Brown
Dickies merch and brand post
Instagram content, with the aim to grow following and awareness of diverse job roles for women in mechanics.