Here’s some digital projects I’ve worked on…

AllBright Online Community

In 2020, when Covid-19 hit, I was tasked to turn then IRL female community into an online one, through instagram and their editorial platform, The Edit. I wrote weekly newsletters, created a social strategy and repeatable social formats to keep their community engaged, grow the platforms and increase brand awareness.
I found the team a Head of Design, video editors and social intern to support the team during such a quickly changing pivotal time.

My role included:

  • Setting social strategy

  • Influencer marketing and engagement

  • Repeatable social formats

  • Digital article ideas to engage community

Designs by (then) Head of Design Katya Mueller

Kult Beauty App & Instagram

In 2022, I was contacted to help set up the social platforms and establish a brand new beauty and make up platform in India. Using unique tech to pair users with perfect make up and skin care to match their skin, our job was to establish the brand, explain its USP and create a successful influencer campaign.

I hired a small freelance team to bring this to life and my role included:

  • Social strategy presented to founder and investors to build awareness, community and conversion

  • Create a TOV guide for all to use

  • Look and feel for Kult instagram (colour palette, tones, TOV)

  • Create hype around the brand with the Indian beauty community

  • Source the perfect influencers & influencer briefs

London’s First All Female Mechanics

During 2021, when the world was still in lockdown, I found a one of a kind business, a female owned mechanics just down the road from me, after a few coffees and chats, I ended up supported them across social media, PR and marketing output for the following year.


I facilitated:

  • Press pieces including The Londonist, Diva Magazine & BBC News

  • The founders featuring in BMW advert

  • Podcast discussions creating brand awareness

  • A photoshoot with Serena Brown

  • Dickies merch and brand post

  • Instagram content, with the aim to grow following and awareness of diverse job roles for women in mechanics.

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