Small, but still mighty, ideas deserve the spotlight too.
Have a scroll below
BBC Social
BBC One commissioned Refinery29, the female digital media platform, to put Annie Mac in the spotlight with their female audience.
We created “29 questions in..”, a quick pace video asking Annie all the best things, creating simple and high engagement on both BBC & Refinery29.At the time it was the first IGTV to drop on the R29 & BBC platforms.
The video and eidtorial content both got thousands of views, with Annie and Clara also sharing organically on their own platforms.
Role: Creative Lead
Videography: Tasha Slee
Tresemme Editorial
Creative lead across a year long project with TRESemme & Refinery29.
In our biggest ever partnership, I commissioned a whole range of amazing female photographers, writers, illustrators and career coaches to bring together a variety of on site content that appeals to all kinds of women.
All content was hosted on an exclusive hub just for TRESemme, giving the brand ownership of the conversation. Content also lived on Instagram and Facebook.
We also held three Refinery29 style workshops throughout the days of a TRESemmé event, where I curated the events, sourced speakers, art directed content etc.
Role: Creative Lead and Pitch lead
The Brightlist Awards
In 2020, I was the creative director for AllBright’s their first ever awards, at their Mayfair space.
With just 6 weeks to plan, I creatively directed everything from the menu designs to hiring photographers and videographers to capture the day. Additionally we were creating content for the LA version of the events the same day, and turned around a social video within 24 hours to drop on AllBrights platforms to celebrate the event.
We secured Laura Whitmore to host and had an array of celebrities and influencers attending. I interviewed all winners and celebrities to ensure extra content that could live throughout the year on AllBright platforms.
We also secured 4 sponsors to help bring the event to life - HSBC, Veuve, KEDS & BMW.
Editorial photography: Johnny & Morgane Cochrane