NHS staff take over blue light shows on Channel 4

In 2024, Adam & Eve created a moving film for charity, Frontline 19, to raise awareness that more than half of NHS workers suffer from poor mental health, and one in four NHS staff have considered suicide.

To support, we invited NHS frontline staff to read the continuity announcements around well-known shows like ‘24hours in A&E’ and ‘999 on the Frontline’. In the VO’s. the frontline workers share their lived experience of mental health struggles to encourage viewers to consider the people behind the uniforms.

Role: Creative Concept
Credits: 4Voices (Rich Kattan), Strategy lead (Annabel Barratt)
Awards: Cannes Lion ‘24, Health & Wellness Category