Channel 4 celebs open up about their health…
Leading Channel 4’s biggest ever partnership, Benenden Health wanted us to embed them into our world. And so “Check In” was born, a year long partnership with online & TV films featuring well-known faces having honest and open conversations on topics that were weighing heavy on our audience.
We hosted podcast discussions, created content on social and TV ads that played in some of the highest viewing shows on Channel 4.
Role: Creative Director
Production / director: Bullion / Ollie Wolfe
Awards: Campaign Media Awards, MPA Inspiration Award
The results? 44% uplift in viewers checking in on their health with Benenden Health as well as repeat campaign booking with Channel 4.
The year long partnership also featured…
- AJ Odudu, who highlights the importance of gut health and sleep
- Davina McCall and Roman Kemp discussing their mental health
- Judi Love and Alex Brooker discussing physical health
- Rylan & his mum on menopause
- Alex Brooker on male mental health
Additional content:
Podcasts, radio, OOH