Channel 4 is all about celebrating the underdog, so when they announced “Mog” as the Christmas animation, it made sense to pass the mic to the cats in the ad breaks too…

As a pro active idea, we worked with 5 cat brands and took over the ad-space leading into Mog on Xmas Day.
Introducing… C4’s Xmas Cat-Vert. Campaign’s Ad Of The Day, and a voice over with the brilliant Robert Webb.

Role: Concept, Script & Creative Direction
Production & Director: 4Creative / Dan Wood
Voiceover: Robert Webb

Featured in: Campaign Magazine
& “Ad Of The Day”