When Queenie hit Channel 4,
so did our brand collab…

Candice Carty-Williams’ TV adapt of hit book ‘Queenie’ landed on Channel 4’s screens in 2024, and my team knew they wanted to do a brand collab that played out in the Queenie ad breaks.

In this pro active idea, Queenie’s bestie, known for dishing the advice in the group chat, shares her thoughts on viewer questions from relationships to girls holiday. We pitched this idea to GiffGaff who in turn.. loved it too. And voila, an epic trio of ads were made.

Role: Script writing / Overseeing Creative Director
Creative Concept / Art direction: Tahiera Overmeyer
Director: Adu Lalouschek