Black-Owned Businesses Make Their TV Debut

“Black In Business” is a Channel 4 & Lloyds Bank Initiative, giving five businesses free media spend and a TV ad, created in collaboration with our Creative Team.

The challenge was to create a “repeatable” format for the initiative that still allowed each businesses USP to shine independently. So we enlisted the fabulous Judi Love as our BIB helper…

Role: Concept, Script & Creative Direction
Production & Director: Quiet Storm / Adu Lalouschek (Plus an amazing BTS crew of black and brown people, editors, stylists, DOP)
Awards: Campaign Media Awards 2024, B2B Marketing Awards,
(We were also invited to the House Of Common to celebrate the initiative!)